Yeezy, Like Gen Zee

Hey guys, sorry for being away for so long; there has been a major restructure in what I call my personal life. But now I’m back now with full force, and hopefully you will enjoy the content that come with!

Truth is, I’ve moved to another city and started a job I’m madly in love with. At the start, it was incredibly tedious to learn about a whole industry from blueprint to construction, but eventually the pieces connect and flow rather beautifully. Eventually, you thrive on the knowledge you’ve accumulated. One thing I can say for sure is that it needs resilience, patience, and insane grind.

My move involved no notion of Snapchat, Facebook or any of the social portals we are maddeningly addicted to. It wasn’t a conscious choice; it all happened so quickly that I never thought of holding up my iPhone and taking a 15 second video. Amidst this life-changing transition, I couldn’t help but wonder if being on social media is a full-fledged activity, or if it’s possible to be partially active on it. See, with time we are accommodating to the habits of our younger generation, Z. We never had a desperate need to show off our restless habits until it was paving the way of the future.

The thought that today, a 16 year old girl who goes to high school and has to move countries would choose against posting her adventure on all her social portals, is more baffling than anything. I read somewhere that people often forget invisibility is a superpower. It leaves a mystery to the wandering mind, and then you’d have no choice but to ask questions instead of already knowing the little details about a person’s life.

I wish someone could tell me which side of the line they would prefer to stand on; especially because stereotyping an entire generation is just as bad as assuming there is no social privacy whatsoever – something which is clearly evident, but there’s always a shy amount of people who don’t apply to this.

We are all slowly synchronising to become one with time; except from a couple of aspects. Generation Z live through the screen of their mobiles. They have role models on apps like Instagram or Vine who represent the style, humour, even music selections that they look up to. People like Lilly Singh, Kylie Jenner, or Bethany Mota are examples to the reason Gen Z’s dress the way they do, the reason twelve year olds know how to apply makeup expertly well, the reason tweens are twerking on dance floors – it’s not because Gen Z’s are spoiled; this is their version of Dexter’s Laboratory. 14 year olds know what Yeezy’s are while a typical twentysomething would probably write an article at the ludicrously priced pair of shoes for purely capitalist reasons – that their sale benefits no one but Kenye West.

Generation Z’s thinking might differ, though, responding with the motto – if I can, why shouldn’t I?

Speaking of income; Gen Z’s mentality of working is that they wouldn’t want to unless they can reap their rewards immediately. In other words, they want to get rich fast, or start their own businesses. Most of their ideas might pertain to offering a service that would make everyone’s life easier using just a mobile device. On the other hand, there is an enormous amount of people who are very young and made their millions just by being popular on Instagram. The typical “American Dream” where if you work hard for so long you’d be rewarded magnanimously, is no longer a point of view. Gen Y’s tried to make that work, but we’re mostly dependent and insanely indecisive. Gen Z’s are reported to be one of the richest generations with a whopping population of 60 million people; all who are still kids, tweens, and teens. However, even as consumers they are spending a substantial amount of money in the marketplace. As someone who works in marketing, there is no other option but to try and empathise with what they’re interested in, and the kind of people they’re going to turn out to be.

Companies have already started to cater to the younger generation on a large scale but it hasn’t exactly tipped over into the spotlight. There’s this website called Shop Jeen where everything commonplace is sold for ‘bae’,  the mouse icon is a cold drink, you can shop for cute pillows or shoes for prices that vary. I’ve got to admit, it’s really cool. Tumblr AF. Products are no longer differentiated as “age or gender sensitive,” but rather, if you like it, go ahead and buy it. Gen Z’s have a you do you motto which I think is fabulous.

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For example, Jaden Smith is the new face of Louis Vuitton’s Womenswear. Gen Z might view this as an incredibly powerful play to demolish the unfairness of gender inequality, of a boy comfortably displayed on a fashion campaign knowingly dressed in women’s clothing because that’s what makes him happy. Does this encourage people around the world to do the same, to be brave in taking a step further into the person they want to be? Or, is this a controversial story where Louis Vuitton wants to publicise its brand with a Gen Z icon, cause a riot and in turn a develop breaking story in the fashion industry? It’s a matter of opinion.

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A mere, somewhat funny, observation would be if we start getting into what the younger generation is already into. There’s no doubt it’s creative and cool. In retrospect, would it borderline extreme, or a fun way of translating your personality from various websites, apps, or conversing with virtual friends you haven’t met yet? To be honest, there’s not much I can induce from such hypotheses that cannot be answered. And although it is true that Gen Z’s can’t focus on anything for more than 8 seconds unless it involves a picture and big text, they do have a sense of philanthropy.

A brief glimpse based on research indicates that Generation Z was born into a period where having all your human rights is an innate essentiality. It’s not something to be fought for, and if there are those who are not treated fairly, they will definitely fight for them. Gay marriage; for example, is a right that is supported and voted for because, and I’m paraphrasing, people deserve to be happy. Happiness is not a monthly deposit like paying taxes or making a country a safer place. Generation Z are born into a society with their eyes already wide open. The Internet might have been revolutionary for previous generations. Social media might have been revolutionary for us. Whereas, Generation Z are pure digital natives. They didn’t know a time before Facebook – an app that they no longer use, anyway. Now, it’s all about Snapchat, Vine or TaskRabbit. Due to their surrounding environment, they know what’s going on in the world; from Timbuktu to New York City. They’re exposed to overbearing news about war or discrimination and see things before their time. They solidly and collectively rise against it. It is in their hands to create a difference, and they truly believe they can.

What are your opinions on Generation Z and their take on the future? And, do you prefer baring all socially or privatising tidbits of your life?

Sources: Chicago Tribune / New York Times

  2 comments for “Yeezy, Like Gen Zee

  1. Patricia Andraous
    February 12, 2016 at 3:51 pm

    Loved it

    • Sarah Kanaan
      February 26, 2016 at 4:19 pm

      Thank you, lovely <3

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